Owned by Gene Haas and operated by Joe Custer, Haas Factory Team enters its first year of competition in 2025. Haas previously co-owned Stewart-Haas Racing, which operated from 2009-2024. The organization will field one NASCAR Cup Series entry with former Xfinity Series champion Cole Custer (No. 41) and two Xfinity entries with Sheldon Creed (No. 00) and Sam Mayer (No. 41).