NASCAR Cup Series
In a historic shift for the sport, beginning in 2020 NASCAR’s premier series became known as the NASCAR Cup Series and featured four cornerstone brands as Premier Partners: Busch Beer, Coca-Cola®, GEICO and Xfinity. All four partners are prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.
NASCAR enhanced the on-track product starting in 2017 with the introduction of stage racing, which ensures more highlight-reel moments during a race, increases the sense of urgency and emphasizes aggressive racing and strategy. The battle on track also extends to Chevrolet, Ford and Toyota – who have reached a level of parity that all but guarantees the fight for the manufacturer championship will come down to the very end of the season.
The Next Generation of Stock Cars
Looking to the future, NASCAR is developing the Next Gen car — expected to hit the track in 2022. The new car is going to feature a redesigned body and under-the-hood enhancements to make NASCAR stock cars even more like the cars in showrooms across America.
Youth is Rising
The future stars of NASCAR are taking over the spotlight today as drivers such as Kyle Larson, William Byron, Tyler Reddick, Christopher Bell, Austin Cindric, Harrison Burton, and Chase Elliott are challenging for – and winning – races throughout the season. They battle established superstars like Denny Hamlin, Kyle Busch, Kevin Harvick, Martin Truex Jr., Brad Keselowski, and Joey Logano, who continue to build their own legacies.
With developmental series in Mexico (NASCAR PEAK Mexico Series), Canada (NASCAR Pinty’s Series) and across Europe (NASCAR Whelen Euro Series), NASCAR’s global reach is felt far and wide. Most recently, Daniel Suárez (Mexico) and Alon Day (Israel) joined the ranks of NASCAR Cup Series drivers who got their start in NASCAR’s international circuits.
The Dawn of eNASCAR
Building on more than 70 years of on-track success, NASCAR raced into the future with the launch of the eNASCAR in 2018. Aimed at fostering fan engagement and driver development, eNASCAR is uniquely positioned to drive the sport forward through the use of gaming and esports. The various initiatives under the eNASCAR umbrella will see drivers, teams and the industry come together like never before with the goal of creating a brighter and stronger future for the sport.
From Stock Cars To Sports Cars With IMSA
Exotic cars, international stars and premier road course and street circuits define the IMSA WeatherTech SportsCar Championship, the top level of sports car competition in North America. A total of 14 manufacturers and championship drivers from NASCAR, open-wheel and international sports car competition compete for the top step on the podium at prestigious endurance events such as the Rolex 24 At Daytona, Mobil 1 Twelve Hours of Sebring, Sahlen’s Six Hours of The Glen and Petit Le Mans.